Natural referencing is nowadays one of the main levers to succeed in online sales. A site that meets the expectations of search engines allows you to position yourself effectively in the results, attract qualified traffic to your online store and generate maximum sales.
In e-commerce, a good SEO strategy is very beneficial to your business and ensures a certain sustainability. But you still need to use a platform that allows you to exploit it in the best possible way.
In this detailed article, we will show you why WiziShop is the best SaaS e-commerce solution in the world for SEO.
You will discover the technical axes we have chosen to optimize the performance of your stores and the different tools we put at your disposal to considerably improve your SEO.
Technical SEO optimizations
The technical lever has an increasingly important role in natural referencing.
On the side of Internet users, it directly influences the user experience. On the side of search engines, it plays a role in exploration and indexing.
The technical infrastructure of your site must therefore be optimized.
In terms of loading time
- Servers
The speed of loading is crucial in e-commerce. It impacts the conversion rate on your online store.
On a technical level, the closer the server is to the user, the shorter the response time.
This is why the servers that host WiziShop stores are located in France. This configuration ensures an optimal response time when your visitors arrive!
- Ip
In the same logic as the server in France, the IP of your online store is located in France.
And if you want to go international, your other languages will be on adapted IP.
- Template and lightweight code
A high density of code in your web pages can considerably reduce your loading time.
The templates proposed by our solution avoid, as much as possible, superfluous code to facilitate the exploration of pages by search engine robots and improve loading.
We do our best to find the perfect compromise between a design that enhances the user experience and a light code that allows for an optimal loading time.
- AMP format
The AMP (Accelerated Mobile Pages) format is natively implemented on the stores. In fact, we were the first solution in the world to offer AMP!
Directly proposed by Google, AMP allows to reduce considerably the loading time of pages on mobile by loading only the essential. The code becomes 6 times lighter.
It also has an interest for the click rate in SERPs (search results) since an icon in the form of a lightning bolt is displayed next to your Title and encourages Internet users to go to your page.
Technically, the implementation of AMP on the pages is SEO friendly and respects the guidelines of Google.
Each AMP page has a canonical tag that links to the original page.
This format is currently available for product pages, category pages and the blog.
At the moment, Google does not yet offer AMP on e-commerce pages such as the shopping cart page, the order tunnel or the filter pages. WiziShop will, of course, be able to adapt if these pages become AMP compatible!
- WebP image
Still in the formats proposed by Google to reduce the loading time, the WebP is also an asset for the loading and the referencing of images!
Here, the search engine is interested in the optimization of images and more particularly, their size.
In the same logic as AMP – except that WebP works on desktop and mobile – this format allows you to compress, to the maximum, the images present on your store so that Google can load them very quickly.
As soon as you upload an image on your site, it will be accessible in the standard format, but it will also be automatically converted to WebP format for Google.
- Loading JS and CSS resources
Javascript and CSS resources can slow down your site and increase your loading time.
That’s why WiziShop uses a CDN to load these different resources. This configuration allows to send the elements from the server closest to the user. This improves the sending speed.
We are also working on separating the javascript files specific to each page to load them only when they are really used.
Concerning CSS, we also use the BEM method. This configuration allows us to favor a single class and thus to have a reduced CSS code.
- Minification of HTML, CSS and JS
The code present in WiziShop stores is entirely minified and compressed.
This allows to reduce the weight of the different resources and to have a faster loading time of the pages.
- MegaCache
Each WiziShop store has a cache system that we call “MegaCache”.
Once the visitor has passed on your page, the server does not generate the html dynamically anymore and only sends back a static html over a period of several minutes.
This process boosts considerably the loading time.
- Lazyloading
Always with the aim of improving the loading time, the great majority of the pages of our stores use the Lazyloading system.
The content is loaded as the user scrolls down the page. This allows to load only the visible content.
These different technical configurations allow to reach good scores on the different analysis tools like Google Page Speed. The evaluation criteria evolve regularly, and we are constantly working on improving these elements.
At the NDD level
- E-commerce NDD configuration
If you buy an NDD directly from WiziShop, all the configuration is automatic. We automatically redirect the URLs to the one you choose.
If your main URL is https://maboutique.fr, we automatically redirect in 301 the URLs http://www.maboutique.fr, http://maboutique.fr and https://www.maboutique.fr to the main URL https://maboutique.fr.
A bad configuration can lead to duplicate sites because they are accessible under different versions!
