- HTTPS
In e-commerce, the security of a site is paramount for the user experience.
Even if HTTPS does not have a direct impact on SEO, in the long term, the actions of your visitors can have an impact on your positioning. These criteria are used by the algorithms and remain important signals!
As a logical consequence of the NDD configuration, when you buy your domain from WiziShop, HTTPS is directly installed by default.
Structured data and Rich Snippet
Structured data allows you to improve the understanding of your site and your pages by search engines.
The integration of this markup within your site allows you to highlight different information and details about your brand, your site, your products, etc.
Here are the different markups, implemented by default, on WiziShop :
- Organization tagging
The “Organization” tagging allows you to indicate to search engines the information related to your company: Name, Logo, URL, Social Networks, etc.
This tagging helps to increase understanding of your brand and improve your display in search results.
If your brand awareness increases, this information will, for example, enhance your Knowledge Graph.
- Website tagging
Website tagging is very useful to display the Rich Snippet with the search bar directly in the search results. Of course, you must have a search bar on your site to successfully display the Sitelinks Search Box element. This is the case on all WiziShop stores.
Google, on the other hand, is quite difficult to display this element. To be eligible, your site must have a very high search volume on your brand name.
- Product, Offer and AggregateRating tags
These tags are surely the most important in e-commerce!
They are dedicated to products and allow you to display enriched results about your items directly in the search results. This considerably boosts the click-through rate.
They will indicate elements such as name, price, images, stock (available or not), brand, rating, etc.
All the products you add on WiziShop automatically benefit from this structured data.
- BreadcrumbList markup
This markup allows you to mark the elements present in the breadcrumb list.
This information is then used to display the information directly above your Title in the search results. Google will adapt them according to the available space.
This display gives additional information to the visitors about your categories and products.
- FAQPage markup
The FAQ page is present on a large number of e-commerce sites. It is very effective in reassuring Internet users and answering their possible questions.
For some time now, Google has been offering a dedicated tagging system, called FAQPage. The marking of questions and answers allows you, eventually, to make them appear directly in the search results:
The prominence of the questions under your URL will greatly improve your visibility as well as your click-through rate.
Again, everything is native. Our WiziBlocks layout system allows you to insert different FAQ templates. The markup in the source code is then added automatically.
- NewArticle markup
If you create a blog, this markup will be automatically generated on your articles.
NewArticle allows you to highlight information about your article such as the content title, the publication date or the image.
These elements are important to potentially position you in Google News or in the suggestion of articles.
In terms of the configuration of specific pages
- Managing faceted filters
Faceted filters can cause big problems in SEO.
A bad configuration can lead to duplicate content or the creation of hundreds, even thousands of URLs!
Fortunately for you, on WiziShop, all faceted navigation pages have a noindex tag.
If you wish, you can also block them directly in the robots.txt file.
The different URLs generated by your filters contain specific letters like “/d/” or “/f/”. You just have to add the following directives to the robots.txt file configuration:
Disallow: */d/
Disallow: */f/
This allows you to block the exploration of all pages that contain “/d/” or “/f/” in the URL.
At one time, these URLs were present, by default, in the robots.txt of the stores.
Following numerous reports from our e-merchants with URLs present in the “Indexed despite blocking by robots.txt” tab of their Search Console, we now prefer to leave the choice to you.
We also know that faceted filters can be interesting for targeting the long tail in SEO. So we are currently working with the technical teams to be able to open some filters and index them.
While waiting for this feature, you can also use our Pages+ system to create free pages that target your long tail keywords. The Pages+ have “product” WiziBlocks so that you can display the products you want on the page.
- Managing sorting filters
In the same way as the facet filters, the sorting filters allow you to classify the results of a category by age, price or alphabetical order.
The problems are similar to faceted navigation: creation of hundreds of pages, duplicate content, etc. A noindex markup is therefore present on the sorting pages to avoid indexing.
Since these pages are noindexed, if each of the 6 filters has a link to non-indexed pages, multiplied by the number of categories, this can lead to serious problems with internal linking.
As for the faceted filter URLs, you can block them in your robots.txt file.
You just have to add the following URL patterns:
Disallow: */price-low-to-high
Disallow: */price-high-to-low
Disallow: */alphabetical-a-z
Disallow: */alphabetical-z-a
Disallow: */oldest-products
Disallow: */newest-products
- Pagination management
Pagination allows you to reduce the number of products displayed on a category page in order to limit the amount of information for the visitor and allow him to navigate between pages. It is also useful to reduce the loading time with less content.
In SEO, it can cause SEO problems.
From page 2 of a pagination, the page becomes uninteresting for SEO. It is indeed on the main page of a category that we will focus everything: adding optimized content, internal linking, acquisition of backlinks, etc..
These other pages will increase the depth of your site and consume crawl budget.
To better manage these depth issues, on WiziShop, you have the possibility to add up to 100 products/page on your categories. This allows you to drastically reduce the pagination.
In order to strengthen the main page and to show which is the most important, each page, located after page one, is also deoptimized:
Title tag de-optimized with “Page x – Default Title”,
No H1,
No content
Each paginated URL also contains its own canonical tag. Each paginated page is different. The products are different and so is the content.
A canonical tag pointing to another page should only be used when the content is completely identical. In a pagination logic, this is not the case.
Then, in terms of pagination numbering, poor management can lead to a number of clicks and too much depth before reaching another page.
