Many merchants start writing blog posts regularly to try to get more traffic and rank on new keywords related to their theme.
And they are right!
The blog can become a very interesting growth lever for your company… but it is important to use it wisely.
In most cases, e-merchants who do not get results with their blog do not apply good SEO practices. This leads to content that never ranks and therefore wastes time.
To optimize your investment when writing articles for your online store, it is important to follow a few guidelines. By applying these tips, you will considerably increase your blog’s traffic, generate more sales and save time!
Why create a blog to improve your ranking on Google?
Improve your notoriety and visibility
First of all, a blog, when it is well optimized, allows you to considerably improve the visibility of your brand on the Internet.
When Internet users search on search engines like Google for information related to your theme and you answer them through your editorial content, they will come across your site and your brand much more frequently.
The articles you publish are also interesting information to relay on all your social networks. This also allows you to get noticed and to be posted more regularly towards your community.
Position yourself as an expert
In addition to improving your visibility on search engines, a blog also gives an excellent image of your company.
By sharing quality content with your visitors, you position yourself as an expert in your field, truly passionate about your industry.
Remember: the purpose of a blog is not to post content just for the sake of it. It is above all an added value for the referencing of your e-commerce site. Especially since search engines, and more particularly Google, do not really appreciate poor quality content that does not generate any traffic.
It is therefore recommended to publish quality content, interesting for your audience, even if it means publishing less frequently.
Bringing quality information to your customers
As you can see, the blog does not only have an SEO purpose. It must also provide complementary and qualitative information to your customers.
It is, in a way, a showcase of your business and your knowledge.
Moreover, it is also a channel that humanizes the relationship you have with Internet users. It is an additional vector of trust and therefore a real sales lever.
Take advantage of your blog to show your know-how and expertise! The creation of relevant content with high added value is one of the main elements in any SEO strategy.
Increase the number of keywords positioned for your site
One of the keys to correctly referencing your blog on Google is to respond to the search intentions of Internet users. Thus, the words you target should not be chosen at random. This is one of the elements that I explain below in the article.
By creating articles on well-targeted subjects, you will position yourself on many keywords related to your field of activity, improve your natural referencing and attract more visitors to your pages.
By adopting a good frequency of publication it is also a great way to develop your brand and differentiate yourself from the competition.
Getting natural backlinks
When you have a blog with quality content, it often allows you to get natural backlinks.
Logically, the more interesting your articles will be, the more they will be cited by other sites. This netlinking strategy is called linkbaiting.
You will get many backlinks, attracting more and more visitors and increasing the trust of your online store towards search engines like Google.
To maximize the chances of acquiring backlinks to your domain name and your content, also think about diversifying your formats: infographics, case studies, videos, guides, etc.
