o be visible on the web, it is necessary to have a website – even with a simple showcase page – in order to show its existence. However, this page is not very relevant if it does not appear in Google’s search results (what those in the know call the SERP) to be shown to Internet users. To achieve this, it is necessary to optimize its SEO. Several actions must then be implemented in order to have a site optimized for SEO that comes out on the keywords determined beforehand.
Discover 5 tips to put in place on your website to be visible on the web and gain leads.
1. HAVE A QUALITY CONTENT MARKETING: THE ESSENTIALS
To optimize natural referencing, each page must have a specific keyword. The content must then be worked around them with an adapted semantic field. The objective behind these actions is to show Google what the page is about. In this way, it can put it forward in the search pages when users type the keyword in question.
In addition, to have a site optimized for SEO, it is important to be an expert in its field. The relevance of the content is then particularly important. Indeed, if you know a subject inside out, you will be able to write about it, to describe its form precisely by using a precise and technical vocabulary. It is then necessary to work on your content marketing in order to obtain a quality content according to each professional activity.
The ideal is to have an editorial strategy built around the objective of the website and the keywords to optimize its SEO. This editorial strategy includes the implementation of an editorial line to build blog posts and make consistent publications on social networks.
2. MEET THE TECHNICAL CRITERIA IMPOSED BY GOOGLE
The architecture of a website page is not limited to the visible part that can be discovered on the website directly. To optimize your SEO, you must also add some details when creating your page.
For example, it is important to fill :
The TITLE tag of your page,
The META DESCRIPTION tag,
The URL with the keywords
The keyword
These elements allow to fill all the obligations of a website so that it comes out more easily in Google. Having a site optimized for SEO is worked in a precise way to get results.
3. HAVE A FULLY RESPONSIVE VERSION
More than half of the visitors arrive on your pages via a smartphone or a tablet. The computer is no longer the only tool by which visitors can discover your website. To optimize its SEO, it is essential to have pages adapted to all these media. It is then necessary to have a “fully responsive” version that is to say adaptable to different screen sizes, without losing the content of the pages.
For this, tests are planned on the CMS that host your website. If you do not know how to use them, it is strongly advised to use a service provider in order to have a site optimized for SEO more easily as Eskimoz Studio offers.
4. HAVE A FRESH AND REGULAR CONTENT TO OPTIMIZE YOUR SEO
To be visible on the web thanks to a good natural referencing, it is not enough to follow the recommendations of Google when creating pages. It is necessary to maintain your site on a daily basis so that it continues to appear in the Google results.
It is important to have an editorial line so that you can add content to your website regularly. Most often, websites add a “blog” or “news” tab in order to create quality content easily. These new pages must follow a particular keyword. If you lack ideas, you can turn to the online tool answerthepublic.com to work your content around a theme.
If you don’t have a blog tab, consider creating white papers. These materials are to be downloaded on your website by your visitors on the topics you master.
5. CHECK THE SPEED OF PAGE LOAD TIME
What do you do if a page takes too long to load? You close the page and leave the website. To have a site optimized for SEO, it is necessary to pay attention to this indicator when creating your pages. To do this, you must monitor the size of your images and videos so that they do not weigh down the speed of navigation within your website. It is then possible to compress your files to optimize your SEO.
Finally, take the time to add the profiles of your social networks to boost your traffic in the first weeks of your website’s life. In the end, having a website optimized for SEO is a work in progress. You have to know Google perfectly to meet its requirements.
