To help you optimize your content marketing strategy, YouTube is working on a new search analytics feature for YouTube Studio. This will provide search analytics information about both your channel and your content, as well as general search queries…
YOUTUBE STUDIO, TO MANAGE YOUR YOUTUBE CHANNEL
YouTube is working on a new analytics feature for YouTube Studio that provides information about what users are searching for on the platform, both for :
Your channel and its content in particular;
More general search queries.
As a reminder, YouTube Studio is where you manage your YouTube channel. It provides you with all the features and information you need to manage your channel in one place. You will be able to:
Upload and edit videos;
Manage live streams;
View analytics data on who has watched your videos;
Read and reply to comments;
Manage settings.
To access this tool, simply click on your icon, located on the top right, and press the ‘YouTube Studio’ option.
SEARCH INSIGHTS: TWO SEPARATE TABS FOR SEARCH QUERIES
Called “Search Insights”, the new feature of YouTube Studio currently in test phase will eventually be available in the Analytics tabs. It will come with two separate tabs for search queries.
THE FIRST TAB
The first tab is used to provide a list of what your users are looking for. This is a more in-depth look at what frequent viewers of your content are also looking for on YouTube with information on:
Your viewers’ top topics of interest;
The overall search volume of each; and
The volume of traffic your channel has driven based on each query.
The Content Gap marker also offers to filter these lists based on search queries that do not return a high volume of matches. By highlighting these queries, creators will be able to focus on creating content that aligns with searches that are not currently served by the videos available in the app.
THE SECOND TAB
The second tab, “YouTube Searches” offers data on the most common search queries based on any keyword. If you want to know the most common searches for “how to” on the platform, you can simply enter “how to” as your search term and you’re done.
Narrow it down to “Content Gaps only” to get a list of some of the most searched “how to” terms that are not currently provided by the directly aligned videos.
In this query, using “chromebook” as the keyword query, these are the most common Chromebook-related searches that don’t have directly correlated YouTube videos, which could highlight new opportunities for your approach.
VERY VALUABLE TOOL FOR YOUR CONTENT MARKETING STRATEGY
Search Insights could be a very valuable tool, similar to Google Search Console Insights and Google Trends , providing more information about what drives traffic to your YouTube channel, and how you can optimize your content efforts to align with those trends.
As a reminder, Search Console Insights is a new Google tool for content creators to gain insight into the performance of your content. Launching in June 2021, the Google Search Console Insights experience combines data from Google Search Console and Google Analytics to give you insight into your content’s performance. This snapshot displays trends, performance, and user activity as it relates to your pages.
But it’s not live yet. YouTube says the new module is still being tested, with a wider rollout coming soon. YouTube Studio now offers many features that give you more flexibility when publishing videos.
