How to use social networks effectively to boost the visibility of your website and your products on the web?
Facebook is the best social network in the world, an indispensable tool for all sales professionals and for creating advertisements.
Thanks to the data collected by the Meta group, ex Facebook group, it is possible to reach different targets than those already seduced by your website.
Also, the different product presentations allow to multiply the chances of conversion, in combination with supports like Marketplace, Messenger and even Instagram and Whatsapp.
So how do you sell on Facebook? Here are some tips and all the advantages to boost your e-commerce on the number 1 platform.
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Why sell on Facebook?
Facebook: the number one social network
In 2022, no less than 3 billion people will be registered on Facebook. Created by Mark Zuckerberg in 2004, it is the leading social media in the world in terms of active members.
The Meta group, Facebook group, keeps innovating and tries to keep the top of the ranking, especially by making Facebook ndispensable. As a proof: in January 2021, the Facebook application was the 4th most downloaded app in the world.
In France, creating a store, selling on Marketplace, creating ads and publishing one’s catalog are widespread practices among professional sellers: it’s your turn to implement your web strategy on Facebook in e-commerce!
Selling on Facebook: is it legal for an e-commerce?
Selling on Facebook is totally legal: the question is recurrent but, rest assured, you can sell on Facebook according to its terms of use.
Better yet, Facebook encourages sales on its pages because it is advertising revenue that the social media can capture, opening the door to e-commerce.
Facebook has even created many structures on its interface to allow all Internet users, individuals or online stores, to sell their products and services. For professionals, it is a good way to increase their online sales.
Millions of Internet users and companies are already using Facebook for their sales. What are the advantages of such a channel?
The advantages of selling on Facebook
Beyond selling on the Internet, selling on Facebook means above all wanting to reach your customers directly but also finding new targets thanks to the artificial intelligence of the American giant.
Indeed, with more than 2.8 billion users, you will undoubtedly reach the people you are targeting online to make your online sales site known to as many people as possible, especially through Facebook Ads that we will see later.
Selling on Facebook also means multiplying your chances of transactions and allowing consumers to buy directly on Facebook, in a few clicks and without having to leave their favorite platform, especially when you connect your online store with your Facebook store on your page.
Selling on Facebook is finally making your store accessible to everyone and giving visibility to your online store by investing in the Marketplace. Just like the tens of thousands of items consulted every day, between used and new products, your products will be highlighted in the super optimized Facebook catalog.
But above all, Facebook is a huge database that keeps and analyzes millions of data on its members. So, when you want to launch your campaigns and reach very specific targets, Facebook can help you segment your customers according to dozens of ultra-relevant criteria.
How to create an online store and put a product for sale on Facebook?
Create a page for your store
The ABC’s of Facebook when you are a business is, of course, to have a Facebook account yourself in order to create the page dedicated to your business. Without a personal account, there is no business page!
Once your personal account is configured, go to facebook.com/pages/create or, in the application, in the Menu tab, then “Pages” and then the “+ Create” button.
Then click on the Category, fill in the required basic data, add a profile photo and cover photo before validating: your page is created!
The Facebook page is the first essential step to go further in the marketing of your products and services on the app.
This page will allow you to broadcast content such as photos, videos, blog posts, the link to your store, your promotional offers, or to broadcast your product presentations live, but above all to interact with your customers in order to ensure an optimal customer service.
Add your products
First, you can add your products and their prices on your news feed of your business page, but to go even further, you can create your native Facebook store in a few clicks to benefit from an optimized and professional ad catalog, a customizable payment tunnel, etc.
In short, an indispensable tool for your Social Shopping strategy!
How to optimize your Facebook store?
Your Facebook store will use the essential codes of e-commerce, optimized for Facebook and especially for mobile navigation. Here are all the actions you can take on this space dedicated to e-commerce:
Add your products to a specific catalog: you can choose your products and add as many products as you want without limitation. You can create detailed product sheets.
Organize your inventory and customize your Facebook store: you can create collections of up to 1000 items according to your categories.
Highlight trendy products thanks to a dedicated tab at the top of your store.
Communicate directly with your prospects and customers thanks to the professional tools available on your page.
Consult your precise statistics to follow in real time the evolution of your page and your customers.
Allow your customers to pay on your site by taking advantage of all your available payment methods or offer to pay directly by Messenger, the Facebook messaging system.
Facebook Marketplace: How does it work?
The Facebook Marketplace is a space dedicated to the sale and purchase of products and services for all Internet users. Whether it’s a second-hand item or a new product, an apartment rental or a car sale, hundreds of products and services are available online, both from individuals and professionals.
Companies can also benefit from this sales space: by creating your Facebook store as seen above, you will be able to offer your products on Marketplace.
This space will be able to showcase your products to users interested in your catalog: if you have filled in the data related to your products, users will be able to find your products when they search by keywords.
If you are an eligible seller, you can even allow your Facebook customers to pay directly on the app. Thus, Marketplace offers you an additional visibility lever to present your store for free.
To go further and conquer new markets, you can combine these levers with Facebook Ads, ultra efficient and personalized thanks to the huge database of the Meta group.
