Twitter has become the way to get information for many people. This microblogging site and application allows brands and companies to build strong links with their communities.
Twitter is one of the oldest social networks. Since 2006, users have been playing the game of tweeting, these small texts that were first limited to 140 characters and are now extended to 280 characters.
What are the key figures to know to integrate Twitter in your marketing strategy? Discover the statistics of the social network with the blue bird.
Twitter: history of the social network
The history of Twitter begins with a podcast story. In 2005, Noah Glass and Evan Williams, then heads of the start-up Odeo in San Francisco, collaborated with Jack Dorsey, in charge of developing a new service within the company.
Indeed, the story goes that during the launch of their audio service, Apple launched its Apple Podcasts service: Odeo then tried to reinvent its concept.
Jack Dorsey imagined a platform ideal for users who wanted to share their daily lives online with their friends. First named Stat.us, it changed its name to Twttr, following the Flickr trend of the moment, before changing again to Twitter, its current title.
On March 21, 2006, Jack Dorsey posts his first tweet: “Just setting up my twttr”. (“Just setting up my twttr”). This event marks the launch of the service created by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.
In 2008, Twitter has more than one million users. The company grows rapidly, from 29 employees in 2009 to 900 in 2012.
Twitter is now a pioneering social network in the field of microblogging, which allows users to post small instant texts. The application has kept the original idea of “What are you doing?”, a platform dedicated to publishing texts to document one’s day.
In 2021, Twitter launched Twitter Spaces, a space for sharing live audio content to compete with the niche application Clubhouse, as a return to its first social audio functions.
Twitter numbers in the world
Who uses Twitter the most in the world? Statistics and key figures
According to the study conducted by We Are Social and Hootsuite in 2021, the number of monthly active users in the world is estimated at 397 million. According to Shareholders Letters in October 2021, the number of daily users in the world in the third quarter of the year is 211 million users.
In January 2021 according to Statista, the 5 countries that use Twitter the most are:
The United States: 73 million active users
Japan: 55 million
India: 22 million
United Kingdom: 17.55 million
Brazil: 17.25 million
Age of the Twitter audience worldwide
According to Twitter Ads Manager Audiences in the We Are Social 2020 report, the most connected age group on Twitter is the 25-34 year olds at 30.9%, followed by the 18-24 year olds at 27% and the 35-49 year olds at 21.1%.
According to We Are Social x Hootsuite figures, in January 2021, the audience is predominantly male: 68.5% male and 31.5% female represented.
Also according to the study, the rates are distributed as follows:
13-17 years: 2.1% women and 5.7% men
18-24 years: 9.9% F / 15.3% M
25-34 years: 7.9% F / 18.7% M
35-49 years: 8.8% F / 19.6% M
50+ years: 4.4% F / 7.6% M
According to Statista in August 2021, per minute, the number of tweets posted on the platform amounted to 575,000 worldwide, far from the TikTok figures of video views which is number 1 on the list or Snapchat figures on the number of messages sent.
Stats of Twitter usage in the world
According to the Google study, 80% of the platform’s usage is done via the mobile application. Twitter also informs us that 93% of video views are done on mobile. Moreover, tweets that include videos generate 10 times more engagement than others, according to Twitter recommendations.
According to GlobalWebIndex in 2018, Twitter users are big consumers of online shopping: 84.8% of them are cyber shoppers against 74.5% who do not use the social network.
According to Pew Research Center, in the United States, the country with the largest number of active users, the 10% most active users produce 80% of the network’s tweets.
A record was broken on June 3, 2020: Apptopia tells us that on that day, the application counted more than 677,000 downloads worldwide. The given analysis of this explosion is related to the pandemic and to Internet users wishing to know more about Covid-19 in real time, but also to the protests related to the death of George Floyd in the United States.
According to Reuters figures taken by Digimind, Twitter comes in fourth place (12%) of social networks used to access information worldwide in 2021 after Facebook (36%), YouTube (21%), and Whatsapp (16%).
How much revenue does Twitter generate?
According to Business of Apps, Twitter generated $3.7 billion in revenue in 2020, up 8.8%. Of this figure, 86% came from advertising. Despite this, Twitter also recorded an annual loss of $1.1 billion in 2020, a negative figure for the first time since 2017.
Of the $3.6 billion in 2020, $2 billion came from the U.S. versus $1.6 billion from the rest of the world. In all, $3.2 billion came from advertising to $0.5 billion from other areas (data, etc.).
According to Twitter’s figures, the company generated a turnover of 1.190 billion dollars in the first quarter of 2021, an increase of 74% compared to the same period last year. Its profit was $65 million, compared to a loss of $1.34 billion at the beginning of 2019.
